Look out for Pelargonium in the press this year

on Monday, 25 February 2019. Posted in News

Pelargonium for Europe announces 2019 UK PR Campaign. The campaign will highlight the geranium’s long and colourful flowering season, as well as its suitability to transform urban spaces such as balconies and terraces, creating an instant holiday vibe.


As well as traditional media campaigns, geraniums will feature in two London installations brightening up the city. The first will coincide with both Clerkenwell Design Week and ‘Chelsea Fringe’ in May, the second installation will be in June.


There will be plenty of media activity as well including promotions in many lifestyle titles.


Dr Susanne Lux of Pelargonium for Europe says:
‘The UK is an important market for geranium breeders and growers, so we are pleased to continue our campaign promoting their sales in Britain alongside nine other participating countries. Our partners JE Communications have devised an exciting programme of activities comprising traditional and modern PR methods to increase consumer awareness, while continuing to aid and enthuse retail trade with materials and collaboration.’