NPWW 2020 - Measuring the success Part 1

on Wednesday, 22 July 2020. Posted in News

For our 8th consecutive year of the annual National Plants at Work Week which takes place during July, we had to rethink our approach. With the country still in partial lockdown from the COVID-19 pandemic and with many businesses still not reopened, we had to conduct NPWW virtually. All things considered, although it wasn't record-breaking, we are pleased with the effort made by those who did manage to join in. But first of all a big thank you to Koberg Bv for sponsoring the campaign this year and for those who helped by taking part on social media and those who managed other ways too.

Madeleine lr

Plants are good for you wherever you work
This year’s theme acknowledged that work might not be the same as usual for many and that working from home had become a new norm for many. For some this enforced isolation had a serious effect on their mental health whilst others embraced the lack of the work commute and the flexibility working from home offered. Another new challenge for many this year was combining working from home, multiple Zoom or Team meetings plus home schooling!

Our emphasis was on using plants to distress and keep anxiety levels low which several research studies have proven.


The home office
With this in mind, plants@work ambassador Ian Drummond loaned his home working space (the dining table) not surprisingly surrounded by plants to illustrate how a green surrounding could really help.
With this as our focus during the week, we used the photos with our press release to illustrate this fact.

Ian too 2 lr

The release
The release was distributed via PR Newswire on Monday 13 July, Day One. We also sent it to the Horticulture press, the FM and HR press plus a couple of dailies. You can read the release here:
Here are some of the statistics from the release despatch:

• Picked up by Pro Landscaper, Horticulture Week and Planteria. It was referred to in a post by The Florist on Facebook and also appears on their website.
• Total pick-up of 38 via PR Newswire reaching a potential audience of 43,393,000

PR Pickup 3

PR Pick up 2

PR Pick up

Prior to the main release we sent a version to all the big supermarkets who sell plants for their in-store magazines which you can read here.

Favourite Office Plant 2020

We manage to stay true to tradition and announce the winner of this year’s Favourite Office Plant 2020 during the week. Our distinguished panel of judges voted from a short-list of four RHS recommended plants – by email. So no meet up with photos but fortunately we still managed to capture the plants in our main photoshoot of the home office.The winner was Sansevieria with a runner-up of Crassula and then Scindapsus. The Calathea came in fourth place.

Sansevieria quotes lr

You can read the release on our website with details of all the judges. Please note Greg Redwood’s position if Head of Greenhouses at Kew and Senior RHS Judge.

FOP finalists 2 lr

From L to R: Calathea. Crassula, Sansevieria and Scindapsus

NPWW supporting materials for members
As usual we supported members with a number of downloadable items to use to promote the week.

These included:

  • new postcards
  • a blog which members were invited to use on their websites
  • the press release about the Favourite Office Plant 2020
  • Creating Safer Working Environments with Plants infographic
  • a certificate to present to clients
  • social media banners
  • revised plant tags
  • our 'Plants our Perfect Partners' leaflet and a shorter version '10 key facts'

Many of these can be used throughout the year too.

Members were also reminded that they can order our book, published during last year's NPWW, called Plants for Wellbeing for their team or clients.

Lunchtime YouTube videos
We added a new video this year covering the main theme of the week.

2020 video


See Part 2 and Part 3