Our rebranding journey

on Wednesday, 24 January 2018. Posted in News

Changing your name or your brand takes a lot of planning and offers a few hoops to jump through too.

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After 17 years as efig Ltd, we have rebranded to plants@work Ltd. Our rebranding started almost a year ago with the suggestion of a name change which was then approved at our AGM in June. Since then we have been working on the legal and practical issues of the big rebrand.

January was the proposed month and Monday 22nd confirmed as the changeover date. With the new name confirmed as plants@work Ltd, we set about securing a new logo. This was generously donated by Urban Planters who gave up the name and logo that they were going to use for a campaign.

PlantsWork Logo 2 lr

The website
Meanwhile our website guru began to copy our existing website content to the new site while changing the logo where necessary. Joanna worked on other parts of the website to change the content where necessary so that it was virtually all done for switch over on Monday 22 January.

There are still a few tweaks necessary on the website; these will be done over the coming weeks and months: www.plantsatwork.org.uk

Getting the message out
Next was how to get the message of our rebranding out to the wider audience. From teaser videos and messages to members, the process began just before Christmas. Spreading the word further than membership and others subscribed to our newsletter needed a plan. So on Thursday 11 January in plenty of time before rebranding day, we invited selected press to a press breakfast to make the announcement.

Press breakfast
Thanks to plants@work ambassador Ian Drummond of Indoor Garden Design, we were able to host the breakfast at the Club at the Ivy. Six members of the press attended with one other sick and one delayed in New Jersey.

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From the left: Coll Smith, Chanel de Kock (FCH), Ian Drummond, Lisa Wilkinson (Pro Landscaper), Chris Jenkin, Matt Appleby (Horticulture Week), Helen Parton (OnOffice), Simon Latrou (i-FM)

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We had representatives from the horticultural press, office interiors and the FM press, who were able to take away a USB stick with all the information on it, a plant and book in a special plants@work bag.

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In addition to the media at the press breakfast, the release has also gone to our press list featuring a selection from all sectors - horticultural, FM, Architects, Business etc. We will keep you informed of where the news has featured.We have also mailed all the other associations and contacts that we have. To date the news has been published in Horticullture WeekPro LandscaperPlanteria and i-FM.

 

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