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‘Geraniums in Coral’ living art installation at Zetter Townhouse

on Wednesday, 24 April 2019. Posted in News

Clerkenwell Design Week 21 - 23 May 2019
Coral coloured Geraniums will transform the iconic entrance of The Zetter Townhouse hotel in Clerkenwell this May as part of Clerkenwell Design Week (CDW). The fantasy ‘underwater’ vignette is inspired by ‘Living Coral’ - Pantone Colour of the Year 2019 and will celebrate the longstanding urban popularity of the geranium in this stunning hue.

Ian zt Zetter

‘Geraniums in Coral’ is co-designed by award-winning garden designers and RHS medallists, Claudia de Yong, and Ian Drummond, creative director of Indoor Garden Design. It will showcase the ubiquitous geranium within a fabulous ‘seascape’ depiction. Over 100 coral geraniums will be incorporated into the installation alongside a statuesque mermaid and oyster shell, clad in varying shades of moss. Grasses, Echeveria and Rhipsalis will also form part of the design to illustrate aquatic vegetation and seaweeds. Hidden wire meshing will form the base onto which components will be attached.

Mermaid coral shell

Coral shell

The Zetter Townhouse, a boutique hotel with a Georgian façade, bears one of the most photographed doorways in London and acts as a hidden gem for those wanting a bit of respite during CDW.

Claudia de Yong says, “I am delighted and excited about being asked again this year to design and create a floral feature on behalf of Pelargonium for Europe at the iconic Zetter Townhouse in Clerkenwell. I look forward to working alongside Ian Drummond from Indoor Garden Design and combining our talents as part of Clerkenwell Design Week. ”

Zetter Mermaid detail

Ian Drummond says: "It’s such a pleasure to be working with Claudia again on this innovative project at the Zetter Townhouse. I have such a nostalgic affection for geraniums, they were one of the first plants to be given to me as a young boy and it’s wonderful to be able to showcase them in such a creative and exciting way."

Geraniums in Coral will be available to view from 15 May - 17 June.

About Ian Drummond: Ian Drummond is co-author of At Home With Plants and Creative Director of Indoor Garden Design, a multi-award winning company at the forefront of contemporary interior and exterior horticultural design. Ian has worked on installations for The BAFTAs, Barbican Art Gallery, St Pancras Station in London, Sir Elton John AIDS Foundation’s White Tie & Tiara Ball, as well as scooping an impressive array of medals at RHS Chelsea Flower Show – most recently #PlantsWork in 2018, a co-creation with IKEA, awarded Silver Gilt.

About Claudia De Yong: Claudia de Yong is a multi- award-winning garden designer having won 9 RHS Medals including Gold and Tudor Rose at Hampton Court as well as Gold and Best in Show at BBC Gardener’s World Live. Claudia also works as a garden stylist, is a specialist in water gardens and regularly writes for magazines.

The Zetter Townhouse, 49-50 St John’s Square, London EC1V 4JJ
The Zetter Townhouse hotel, Clerkenwell, a Georgian landmark of classic architectural beauty, is renowned for its eccentric interior and Geraniums in Coral will reflect this aesthetic tradition.

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