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NPWW 2021 - Measuring the success Part 1

on Monday, 31 May 2021. Posted in Latest News

This year, our 9th consecutive year of National Plants at Work Week was moved forward to May from its usual July dates. With the country still on a strict ‘coming out of lockdown timeline’, most things were still conducted in a virtual space. This included the Chelsea Fringe which we decided to take part in.
 
Of course we would like to say a special thank you to everyone who managed to participate.
 
NPWW 2021 2 lr
 
Help Ideas Grow with Houseplants on your Desk
This year’s theme was an outdoor classroom cum exam room populated with ‘school’ desks each with a plant on them and a chalk board for the plant’s name. The images were to evoke a place where anyone could learn about the many benefits of houseplants. We used the nine plants which had made up the short list for the Favourite Office Plant of Year as our focus.
 
Montage
 
Visitors to the exam room were invited to name their favourite houseplants or ask questions about houseplants from how to care for them to the benefits of having them around using our social media platforms. We offered a daily prize of a plant plus a ‘Plants for Wellbeing’ book via the Chelsea Fringe. 
 
As part of the campaign and for Chelsea Fringe visitors in particular, we produced a daily video of one of the plants posted to our YouTube site and shared on all other social media sites too. On each day there were more posts featuring the plant of the day and a ‘blog’ on the website which added the day’s plant as we went through the week.
 
Ian
 
We have to thank Ian Drummond, plants@work ambassador and Creative Director at Indoor Garden Design and his team for setting up the exam room.
 
The press release
The release was distributed via PR Newswire/Cision on Monday 17 May, Day One. We also sent it to the Horticulture press. You can read the release here:
Here are some of the statistics from the release despatch:
• Picked up by Pro Landscaper, Horticulture Week and Planteria. 
• Total pick-up of 38 via PR Newswire reaching a potential audience of 62,843,167
 
PR Newswire 5
 
PR Newswire
PR Newswire 6
PR Newswire 7
Favourite Office Plant 2021
Working virtually didn’t stop us from finding and announcing the winner of the Favourite Office Plant during the week.
 
Our distinguished panel of judges voted from a short-list of nine houseplants via email. So no meet up with photos but of course the short-listed houseplants featured in our exam room photoshoot.
 
The winner was the timeless Kentia palm (Howea forsteriana), with runner up, Monstera adansonii or Monkey Mask. Third place was tied between Sansevieria cylindrica and Epiphyllum Anguliger aka Fishbone cactus.
 
Howea logo lr
 
You can read the release on our website with details of all the judges. 
 
A new series of short videos featuring the nine shortlisted houseplants were added daily to our YouTube channel
 
NPWW supporting materials for members
As usual we supported members with a number of downloadable items to use to promote the week many of which can be used throughout the year too. Members were also reminded that they can order our book, published during 2018’s plants@work week called Plants for Wellbeing for their team or clients
 
See Measuring the Success Part 2 and Part 3