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Welcome to plants@work

Welcome to the Plants at Work (formerly efig ltd) website  - the association representing Interior Landscapers by promoting the use and benefits of Interior Plants.
 
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  • Industry Representation
  • Great Business Opportunities
  • Fantastic Training Programme
  • Networking
 
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NPWW 2020 – Measuring the Success Part 2

on Thursday, 03 June 2021. Posted in News

The website
Published on the website during National Plants at Work Week 2021
• Main release: Help Ideas Grow with Houseplants on your Desk
• Announcement of this year's Favourite Office Plant: Howea forsteriana named Favourite Office Plant of the Year
• The Kentia Palms of Lord Howe Island, an article by our Deputy Chair, Kenneth Freeman
• Plants in the Running for this Year’s #FavouriteOfficePlant

Website visitors
• We had 43,659 hits to the website over 7 days (17 -23 May); that's 6,237 per day on average
• The total hits to date (26 May) this month are 101,989 putting this month in a good place to meet our best month so far this year (January 114,000 hits)
• There have been 1,632 unique visitors to the site this month to date

Website hits

Website daily hits

Social media
• We reported the exam room instillation, the Favourite Office Plant and runners up plus links to research about the many benefits of plants and members’ interaction on four social media platforms (Twitter, Facebook, Instagram and LinkedIn) throughout the week.

Twitter
• We reached 15.9K people via our Twitter account over 8 days 16 - 23 May

Impressions

 Twitter 2

Twitter 3

Facebook
• On Facebook we covered most of the NPWW posts on the dedicated page but sharing some on plants@work's own page too.
• We reached 1,026 via the NPWW dedicated page over the 7 days – more than we have ever reached here before and almost twice as many as last year.
• On the plants@work page we reached 428. This is up by about by about 45 on last year.

Facebook NPWW page

NPWW page insights 1

NPWW page insights 2

Facebook Plants at Work page

Stats 1

Stats 2

 

• Our top post on the NPWW page was

Margaret Burchett

• Our top two posts on the plants@work page were

Top post Ian

Top post montage

 LinkedIn
We posted on our plantsatwork group (374 members) and shared to our NPWW group (46 members) throughout the week, a total of 14 posts and received 792 impressions (views)

Instagram
There were 51 posts tagged #plantsatworkweek from us, members and other companies.
Our reach (impressions) for the week was 3,769 i.e. total number of times our posts were seen.

Audience 2 2021  Overview

 

See Measuring the Success Part 1 and Part 3