We are all aware of how important social media is for business these days. We’ve heard how big corporations cash in on popular events with live-tweeting.
One of its main advantages is that it allows you to be instant. There’s no waiting for releases to be written and sent out let alone published. It really is ‘newsfeed’ as it happens.
Social media is something we can’t live without if we want to promote our businesses. According to one of the many social media gurus out there, these are the 12 major benefits of social media to any business:
- Increased awareness of the organisation
- Increased traffic to website
- Greater favourable perceptions of the brand
- Able to monitor conversations about the organisation
- Able to develop targeted marketing activities
- Better understanding of customers perceptions of their brand
- Improved insights about their target markets
- Identification of positive and negative comments
- Increase in new business
- Identification of new product or service opportunities
- Ability to measure the frequency of the discussion about the brand
- Early warning of potential product or service issues