As we approach February 24, 2025, the third anniversary of the Russian invasion of Ukraine, we reflect on how the war has impacted every aspect of life—including the interior landscaping industry. Despite the devastation and uncertainty, Ukrainian designers and landscapers have shown remarkable resilience, continuing their work to bring comfort and a sense of normalcy to people’s lives through plants.  

 

 

In a poignant LinkedIn post, Iryna Pakhomova shares her perspective and the video recorded in Ukraine:  

 

In a crisis like war, all the rules of economics simply fall apart, and you become only as strong as you are good in behavioural psychology.”  

 

To preserve and share their hard-earned knowledge, First Floral Company has recorded documentary videos and interviews. One of the most insightful conversations features COO Viktoria Morhun and CEO Julia Varina, who discuss the extraordinary challenges they’ve faced and the lessons they’ve learned in keeping a business running during wartime.  

 

 

Over the past three years, First Floral Company has had to adapt in ways they never imagined. In the video, they share invaluable insights on how to:  

 

 

 

For those who want to hear firsthand what it takes to keep selling plants when rockets are flying, Iryna Pakhomova will be speaking at TPIE on January 23, 2025. Her session will delve into the reality of running a business under war conditions and the incredible adaptability of Ukraine’s interior landscaping industry.  

 

Kenneth Freeman, Chairman of plants@work, commented on the video:  

 

 

 

This powerful story is a testament to the strength of the human spirit and the unexpected ways in which interior landscaping can comfort people during crises.  

 

Watch the full video here 

Register for TPIE 2025:

 

Even in the darkest times, houseplants bring hope. Let’s stand with those who continue to make the world a little greener, even in the face of war.