NPWW 2024 - Measuring the success Part 1

After last success with the location, Shirley Smith owner of Botanica Nurseries and Committee Member arranged for the plants@work team to use the space at the Theale Business Park for this year’s #plantsatworkweek installation, a market stall full of plants.

The market stall was put together by the team with Ian Drummond taking the lead making sure that the #VitaminPlant stall ensured that the five plants in the running for #FavouriteOfficePlant were visible for visitors to the stand.

Joanna had prepared #VitaminPlant ‘recipe’ cards to give away to visitors to the stand and they were also available for members to use in their own promotions during the week.

Whilst Joanna took photos to use during the week, our professional photographer took images to use for external publicity purposes (images above).

Once again our thanks go to this team – Ian Drummond of Ian Drummond Botanical Designs, Shirley and James Smith of Botanica Nurseries Ltd - for preparing this year’s #VitaminPlant installation for #plantsatworkweek.

Joanna interviewed the team who worked on the installation. You can read her interview with Ian Drummond here. Ian, our Ambassador, was the original brainchild behind the NPWW idea and most of the concepts over the last twelve years since.

During the day, Joanna also interviewed our Chairman, Kenneth Freeman,

She also interviewed Shirley and James Smith of Botanica Nurseries who over the last three years, have supplied a space where the installation could take place while supplying plants for the event too.

During the week Joanna also produced a number of ‘gifs’ to post on social media.

The main release: 5 a day with Vitamin Plant

Once again, the release was distributed via PR Newswire on Monday 8 July, Day One of NPWW. We also sent it to the Horticulture press, the FM and HR press. You can read the release, 5 a day with Vitamin Plant here:

Favourite Office Plant 2024
We asked a team of well known spokes-people for the industry to select their top two plants from a choice of five.

The choice was between:

• Strelitzia
• Ficus elastica Burgundy
• Dracaena marginata
• Croton
• Scindapsus

The plants were considered by a panel of judges: Matthew Appleby, Editor of Horticulture Week, Nina Mason & Bethany Vann of Pro Landscaper, Claudia de Yong, Award-winning garden designer and Michael Perry aka Mr PlantGeek.

The overall winner was the Ficus elastic Burgundy for its ‘retro charm’ and ‘architectural nobility’, closely followed by the Croton with its Autumnal colourings and then the Scindapsus for its hardy nature and ease of care.

You can read the release on our website with comments from some of the judges.

The release was also picked up by Pro Landscaper and Horticulture Week

NPWW 2024 – Measuring the Success Part 2

The releases

Here are some of the statistics from the despatch of the main release – 5 a day with Vitamin plant :

Picked up by Pro Landscaper  and Hort Week.

There was a total pick-up of 23 exact matches via PR Newswire reaching a potential audience of 55.7 million including: Yahoo Finance; PR Newswire UK, One News Page - Global, The Devon Daily, The Exeter Daily, Mudwen (Morocco), Eupoean Buisness Magazine, Delhi Times, London Insider, Press Release Hub, Picante (Romania), E-Business Blog, Bayarig, Loup Dargent, Property Aspects Magazine, Tactics Magazine for Shopping Centres (Canada), Stocks Future (France).

Statistics from Cision/PR Newswire

The release had 578 views; the image had 52 views

The website

Published on the website during National Plants at Work Week 2024

• Main release: 5 a Day with Vitamin Plant
• Announcement of the Favourite Office Plant – Taking a leaf out of Vitamin Plant – the Ficus elastica Burgundy wins the day
• Interviews with Our Chairman Kenneth Freeman of Purposeful Places (video), Ian Drummond of Ian Drummond Botanical Designs and with Shirley and James Smith of Botanica Designs (video)

Website Visitors

• Overall during the week, we had almost 40,000 visitors to the websit

Social media

On the Monday, we reported the #VitaminPlant release about the market stall built as a sales point for the five selected plants

On Tuesday we focused on the Favourite Office Plant chosen from a short list of five plants: the winner was the Ficus elastica Burgundy followed by the Croton and then the Scindapsus.

We finished the week posting interviews with our Chairman, Kenneth Freeman, Ian Drummond of Ian Drummond Botanical Designs responsible for the concept and building the market stall and Shirley and James Smith of Botanica Nurseries who supplied the location and the plants.

… as well as these we shared other news including support from members on four social media platforms (X, Facebook, Instagram and LinkedIn) throughout the week.

NPWW 2024 – Measuring the Success Part 3

The things we loved most about this year's National Plants at Work Week:

 Urban Planters with some of their ‘Favourite Plants’

Shirley & James Smith continuing the theme during the week taking the Market Stall to Oxford Business Park

 From Fleurations Plantscapes

 ‘It’s #PlantsAtWorkWeek

     To celebrate, we want to throw it back to one of our most creative Summer installations, made up of some of our favourite plants grown from seedling to bloom in the Fleurtations' nursery.

How are you celebrating National Plants at Work Week?’

From Green Team Interiors

Once again, we’d like to thank our Ambassador Ian Drummond of Ian Drummond Botanical Design for overseeing and leading our design of the market stall. We’d also like to thank Shirley and James Smith of Botanica Nurseries for organising space at the Theale Business Park, the plants and continuing with the market stall during the week for the businesses at the park.

We’d also like to thank those businesses that got involved including Urban Planters, Green Team Interiors and Fleurtation Plantscapes and any other businesses who took part.